How effective in the combination of your main product and ancillary text?
Here is our evaluation for our final question. We decided to do a commentry on how we have linked each of our products to create a brand identity. We discuss how we have used certain similaities in each of the products such as the masks and how we think we could have created an even stronger brand identity for example mine wsa use the same colours or even use the same font in the video for the beginning and end notifications which pop up. We all discuss how each has a link to the web page, digipak and main task and say why we believe we have captured good brand identity.
Tuesday, 15 February 2011
Saturday, 12 February 2011
Evaluation 3
What have you learned from your audience feedback?
To collect audience feedback for my main task I sent out a link to many people which included my video and a survey which I produced on surveymonkey.com. After collecting the results I have discovered that more women took my survey than men, as this was expected as at the beginning of our research we found out more women seemed to like the genre. As the results continue however it says a lot of the women seem to be out of our target audience age as they were older. This could interfere with the results as it wasn't intended for them to see it. However they all felt that it fitted in with the rock genre and all except for 1 woman understood the narrative which was my groups main worry - was the story going to be confusing; have we done enough to make a story stand out; did it need some performance elements? Another way I collected feedback for my main task was by having a discussion with the class after viewing the video then asking them questions. This was good as they were our target audience Overall the feedback we got was brilliant, they all enjoyed the video and understood the narrative. We asked them if they felt it needed some performance elements in there along with the narrative story and all said that they enjoyed it as it was as we had connected the story to the beat it didn't need people singing along as it was a good piece of footage that fitted with the song. The only improvements we were told by one of the students that one shot wasn't needed or could have been improved. This shot was when the main character looks around to see what other kids were writing, she said it looked rushed and confusing. I explained to her that that specific shot was taken by mistake and we put it in to show a point of view shot of what the boy was looking at, however we didn't originally have that shot in our plan or storyboard. Still I understood what she meant.
Feedback for my web page and digipak I got from an interview, however the people who took my survey also answered a few questions about my digipak too. From these results from the questionnaire I found out that only 50% of people who took my survey would, after seeing my front cover, want to explore the rest of my digipak, with 12.5% not wanting to at all and 37.5% considering it. This didn't shock me however as they were over my target audience and the digipak wasn't designed for their age group. However all of those people did agree that the front cover did indeed remind them of the music video which is definitely what I wanted as I wanted to create a good brand identity. My interview feedback I got from Courtney about my digipak was that she liked the front and back covers because of the effects I used with the black and white and because I used iconic imagery. She also told me that the digipak reminded her of my music video because of the images I used, for example the masks and the two symmetrical photos which I took on the filming day. However, she did say that if she saw it in a shop she possibly wouldn't look at it as it wouldn't appeal to her, possibly because of the colours. This tells me that maybe to reach a wider audience I should add some colour to my digipak and not stick to plain black and white. The only reason I did this was because lots of rock album colours involve dark colours, but I suppose this doesn't mean I can't use any colours at all.
For my web page feedback I only had an interview from Courtney, and the feedback I got from her was mainly good - she liked how I used all of my conventions. However, things to improve where that she thought I could have had a shorter forum as she felt that people would get bored of reading the amount I put on there. This is something that I would definitely consider changing if I was to continue with this web page as I'd want to keep viewers wanting to know more instead of getting bored. When I asked her if she thought it looked like a rock site, she said that it wasn't obvious, it could easily be portrayed as an indie bands site. This shocked me as I tried hard, with the colours and layout, to make it look like a rock site, but do understand that it isn't clear that they sing rock. The only way of knowing would be to play my video which can be viewed on the page. To make it look more like a rock site I could add some skulls, or dark red colours to give the impression that it is rock music that this site advertises. Overall though she liked it and I was pleased with all the feedback that I gathered as over 75% of it was positive.
To collect audience feedback for my main task I sent out a link to many people which included my video and a survey which I produced on surveymonkey.com. After collecting the results I have discovered that more women took my survey than men, as this was expected as at the beginning of our research we found out more women seemed to like the genre. As the results continue however it says a lot of the women seem to be out of our target audience age as they were older. This could interfere with the results as it wasn't intended for them to see it. However they all felt that it fitted in with the rock genre and all except for 1 woman understood the narrative which was my groups main worry - was the story going to be confusing; have we done enough to make a story stand out; did it need some performance elements? Another way I collected feedback for my main task was by having a discussion with the class after viewing the video then asking them questions. This was good as they were our target audience Overall the feedback we got was brilliant, they all enjoyed the video and understood the narrative. We asked them if they felt it needed some performance elements in there along with the narrative story and all said that they enjoyed it as it was as we had connected the story to the beat it didn't need people singing along as it was a good piece of footage that fitted with the song. The only improvements we were told by one of the students that one shot wasn't needed or could have been improved. This shot was when the main character looks around to see what other kids were writing, she said it looked rushed and confusing. I explained to her that that specific shot was taken by mistake and we put it in to show a point of view shot of what the boy was looking at, however we didn't originally have that shot in our plan or storyboard. Still I understood what she meant.
Feedback for my web page and digipak I got from an interview, however the people who took my survey also answered a few questions about my digipak too. From these results from the questionnaire I found out that only 50% of people who took my survey would, after seeing my front cover, want to explore the rest of my digipak, with 12.5% not wanting to at all and 37.5% considering it. This didn't shock me however as they were over my target audience and the digipak wasn't designed for their age group. However all of those people did agree that the front cover did indeed remind them of the music video which is definitely what I wanted as I wanted to create a good brand identity. My interview feedback I got from Courtney about my digipak was that she liked the front and back covers because of the effects I used with the black and white and because I used iconic imagery. She also told me that the digipak reminded her of my music video because of the images I used, for example the masks and the two symmetrical photos which I took on the filming day. However, she did say that if she saw it in a shop she possibly wouldn't look at it as it wouldn't appeal to her, possibly because of the colours. This tells me that maybe to reach a wider audience I should add some colour to my digipak and not stick to plain black and white. The only reason I did this was because lots of rock album colours involve dark colours, but I suppose this doesn't mean I can't use any colours at all.
For my web page feedback I only had an interview from Courtney, and the feedback I got from her was mainly good - she liked how I used all of my conventions. However, things to improve where that she thought I could have had a shorter forum as she felt that people would get bored of reading the amount I put on there. This is something that I would definitely consider changing if I was to continue with this web page as I'd want to keep viewers wanting to know more instead of getting bored. When I asked her if she thought it looked like a rock site, she said that it wasn't obvious, it could easily be portrayed as an indie bands site. This shocked me as I tried hard, with the colours and layout, to make it look like a rock site, but do understand that it isn't clear that they sing rock. The only way of knowing would be to play my video which can be viewed on the page. To make it look more like a rock site I could add some skulls, or dark red colours to give the impression that it is rock music that this site advertises. Overall though she liked it and I was pleased with all the feedback that I gathered as over 75% of it was positive.
Evaluation 2
How have you used, developed or challenged forms of conventions of real media products?
Thursday, 3 February 2011
Wednesday, 2 February 2011
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