Thursday, 27 January 2011

Focus Group Plan

I plan on asking a focus group in my media class what they think of my main task, digipak and web page. It will be round about 4 to 5 people in the group who I will ask and it will take place in my media class where I will use the macs to record the whole discussion. I will hopefully do this focus group in maybe either one of my media class times as this is when all the other people in my class are present, or if this isn't necessary then hopefully in some free time when the class is free and so is the people who i chose to be in the group. I will ask certain questions such as:

For main task -
  • What is your overall thoughts about the narrative storyline for the music video?
  • Do you feel it fits with the song?
  • Do you think its a powerful video even though it doesn't have performance?
  • Do you think it should have some performance elements in there too?
  • Would this video make you want to search for more music from the band?
  • What genre of music do you think this music video comes under?

For digipak -
  • What is your favourite part of the digipak?
  • Would you pick it up in a music store?
  • Do you think the digipak fits with the music videos iconography?
  • Do you feel there is anything missing that you would have wanted to see on the digipak?
  • Do you think this digipak fits with the same genre of music as you believed the video to come under?

For web page -
  • Do you think this web page holds all the information needed such as the conventions?
  • Do you think anything can be improved?
  • Would you want to search round the website more by just looking at the web page? if yes, why?
  • Can you notice the brand iconography?
  • What genre of music do you think this web page is about?

I will record this discussion on the mac and then post it on the blog. This with my survey monkey questionnaires will give me all the feedback I need to complete this evaluation question.

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