Images - To engage the audience, to help the audience identify the web page content.
Text - To inform what the website is about.
Links - To help the audience navigate.
Banner - Eye catching, lets the audience know what the page is.
Logo - To show what the website belongs to and what its about.
Layout - Your audience can navigate the site.
The difference of a web page and website is that a web page is one singe page of information, whereas a website is made up of a number of different web pages connected by links.
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