- Wide range of audience
- Easy to access - can be accessed from anywhere in the world
- Can be cheaper
- Can notify a lot of information all in one place
- Can be a popular place for fans to visit
- Viral marketing gets round
- Much more interactive
Drawbacks
- Over advertising can bring too much traffic
- Complications can be caused - the internet may have problems, disconnected, crashed etc.
- Not everyone has the internet - less fans
- Hackers can enter and destroy the site and mess with information
- Not everyone knows how to use the internet
- Lots of adverts from web can distract fans from the site
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