The difference between a website and a web page is that a web page is one single page of information, whereas a website is made up of a number of different web pages connected by links.
I analysed Linkin Park's home web page and answered these questions about how the conventions were used and what promtional tools were used and how. I chose the Linkin Park web page because I feel that they are near the genre of music we are studying.
The website is http://www.linkinpark.com/main/
1. How are web page conventions used?
The links at the top and side of the web page give navigation to many different pages and sites that are useful to the bands fans, for example their are links to go to social networking sites e.g. facebook, twitter, myspace etc. Another link also takes you to itunes which enables fans to buy some of their records or albums. There is also a link that enables you to return to the home web page if taken to another page. This is useful because it is simple for fans to use and navigates them easily.
Another convention this web page uses is a banner, and this is used well because it lets the site viewers know what the website is about and what current album is available. It also shows viewers what type of band it is as the colours and images in the banner change every time the page is refreshed which gives a specific genre idea - rock.The banner also shows the logo of the band which is an image. This is important for the web page as it alerts fans that it's the official site for the band.
The layout is set out so all different information is in its own area/box. This makes it a lot more organised and easy for fans to see what they want to see. It is also a simpler way to navigate around the site and see a part of the website without even leaving the home page. The information on the home page is mostly about the new album and forums. This allows fans to contact other fans. There is also a 'LP Blog' which means that the band contribute their tour, views and life on the site whenever they want to for their fans to see.
Media is used on the web page as you can here some of their tracks off of their new album. This is good because it encourages fans or viewers to buy the new album or download a song. It is also there to entertain anyone who goes on the site.
2. Who is the target audience? How are they targeted?
The main target audience for the site is for the fans of the band. This is visible because on the homepage it includes the forum which is what the fans use to contact other fans. Therefore when the fans look at this site its one of the first things they see.
Also, it could have a target audience of new fans, and people who haven't heard of the band because they have put a music play on the web page so people can hear their music and see if they like it or not. They also have a link to itunes so them new fans can go straight there and purchase the album/song there.
Lastly, they could also be targeting rock fans as the colour scheme and font etc. gives the impression that that's what they like. Its stereotyping what them sort of fans like.
3. How successful is it at promoting the artist?
I think it is good at promoting the artist as it has lots and lots of information about their new album so it lets fans know that they need to go and buy it which equals more money for them. Also, they include some songs on the web page so new fans can hear them and it will encourage them to buy the new album. The site should also encourage them to join the forum and then they will be in a sort of community with other fans.
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